Luke Carlson

Luke Carlson

• Founder and CEO of Discover Strength

• BS and MS in Kinesiology, University of Minnesota

• Executive Leadership, Strategy, and Innovation at Stanford School of Business



The art and Science of Personal Training: 10 principles for delivering More Effective Resistance Training Sessions

The Business of Personal Training: From Vision to Execution

Centro de Congressos - Hospital da Luz

This presentation will introduce a comprehensive framework to build a profitable personal training business. Learning Outcomes: Introduce the 7 Elements of the Vision Component of the Business. Introduce the foundational tools that drive performance. Introduce a Brand as Business Framework for building the personal training business.